The Market Share Report is the fifth choice listed in the reports menu bar that is located on the left-hand side of the homepage. Market Share Reports calculate percentages of publisher, distributor, imprint, subject and format sales in the All Markets aggregate. It displays these results as pivoted views to compare two different sets of sales. For example, All Markets sales of a publisher expressed as a percentage of top level subjects. This report also offers time-slice selections to see percentage data over time. For example, All Market sales of a distributor over 13 weeks. It is particularly good for year-end analysis.
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