Creating promotional catalogues using CataList

As summer approaches and perennial backlist and summer reading promotions are rolling out, we thought we would take a few minutes to show you how to use some of the recent feature additions in CataList to communicate your promotions and specials. And once you've mastered these techniques, you can apply them to any catalogues you create!

Create your catalogue

When creating your catalogue, consider where you want the promotion details available. Is this a catalogue you want to post prominently on your publisher page, or just include as a link in the sidebar? Do you want to limit access to the catalogue in any way?

 

Option 1: Create a seasonal catalogue

Build a seasonal catalogue if you want your promotion to be featured in the main catalogue section of your Publisher Page (location 1 in the image above). The catalogue will be sorted into the appropriate season (or month) and year automatically. Seasonal catalogues can also have trade-only access limitations set, if desired.

Option 2: Create a custom catalogue

Build a custom catalogue if you want your promotion to be listed in the sidebar section of your Publisher Page (location 2 in the image above), or if you don't want it to display on your Publisher Page at all. You have finer control of your sharing options with custom catalogues — you can share only with specific people or make it available to anyone who has the link, and you can choose whether or not to post a link on your Publisher Page.

Remember that you must have ISBNs loaded to CataList in a seasonal catalogue in order to make them eligible for use in custom catalogues.

Add promotion details 

Once you've named your catalogue and provided the ISBNs you want to include, it's time to add details about your promotional offer. The easiest way to do this is to use the front matter and end pages feature to add PDF content at the beginning and/or end of the catalogue.

When viewed in CataList, the details of your promotion can be accessed for viewing or download right from the navigation toolbar in your catalogue.


Publish and share your catalogue

Don't forget to publish your catalogue to make it accessible to buyers! 

Customize a PDF export

That's it! You can now go ahead and promote your promotions!