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Frequently Asked Questions - Provincial Aggregates

Frequently Asked Questions - Provincial Aggregates

We’re happy to share SalesData users now have access to provincial markets in SalesData. These are provincial aggregates made up of each province’s contributing bookstores to further your capacity to get actionable insights from your SalesData reports.

What are the provincial markets?

  • Alberta

  • British Columbia

  • Manitoba

  • New Brunswick

  • Newfoundland and Labrador

  • Nova Scotia

  • Ontario

  • Prince Edward Island

  • Quebec

  • Saskatchewan

  • Yukon, Northwest Territories and Nunavut

How can you use provincial markets in SalesData?

The provincial markets can be accessed in the Bestseller, Single ISBN, Multiple ISBN, Market Comp, and Gap Analysis reports. Just choose the provincial market you’d like to run the report with from the dropdown menu next to “Select a market” on your report criteria page.

Who’s part of the provincial markets?

Each provincial market is made up of all the individual bricks-and-mortar stores contributing to SalesData that are located within the particular province. The one exception to this is the Yukon, Northwest Territories and Nunavut market, which contains sales of all the stores located across those territories.

Please note that the provincial markets do not contain online sales, wholesaler sales, or publisher-reported sales at this time.

How many years of data make up the provincial markets?

All of the new provincial markets go as far back as week ending January 5, 2020 in SalesData - so you can currently access more than 5 years of provincial data in your reports.

Who can view the provincial markets?

Retailers can access whichever provincial markets that their stores are currently contributing to. So for example, if you have a single store and are located in British Columbia, you can access the British Columbia market only. If you have 2 stores, with one located in British Columbia and one in Alberta, then you can access both the British Columbia and Alberta markets.

Publishers and sales agents have access to all the provincial markets, and are only able to see their own title sales in those markets.