This is the first part of a series. The second part can be found at Imprint and publisher name: some case studies. The third part can be found at https://booknetcanada.atlassian.net/wiki/spaces/UserDocs/pages/1259962559/Imprint+and+publisher+name%3A+Opportunities+in+ONIX.
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Publisher Name and Imprint Name are linked in ONIX but everything starts with Publisher Name so let's begin there.
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I think most publishers get that their trading partners need predictable and reliable data. They get it to the extent that some feel it’s okay to make different choices in the digital supply chain than they do in the print ones. I mean, why not? The supply chains are different, the account structures are different, so why shouldn’t you use a racy acronym or abbreviation as your digital Publisher Name? Sometimes the differences seem unintentional and likely the result of separate systems not kept strictly in sync. But here's why it matters: because of discovery data — data used by third parties; data aggregated in systems like BiblioShare, Bowker, or Nielsen; or any data used by libraries.
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Your logo likely changed, too, so use that announcement to distribute replacement images or at least offer them.
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This originally appeared on the BNC Blog at https://www.booknetcanada.ca/blog/2019/1/3/imprint-and-publisher-name-surely-no-explanation-is-needed. Subscribe the the blog RSS at https://www.booknetcanada.ca/blog?format=rss.