For the Gap Analysis Report, there are three different types of reports =
which can be generated from the single criteria page:
Buying Gaps: Returns titles stocked and sold in the co=
mparison market but not the home market. This report can check for markets =
that might be missing out on title sales.
Inventory Performance: Returns titles sold in the comp=
arison market but not sold in the home market even though they were stocked=
there. This report can check for under-performing inventory.
Bestseller Gaps: Returns bestselling titles in the com=
parison market and their sales and inventory numbers for in the home market=
.
Select the appropriate report tab.
Market Selections
Select a home market. Click the arrow to open the drop-down menu. Any m=
arket that you have peer access to will appear there. Markets with an asterisk have insufficient inventory data=
, usually because one or more of the retailers contributing to that aggrega=
te don't supply inventory data, and cannot be used as a home market in the =
Inventory Performance report.
Select a comparison market to compare against your home market. The def=
ault setting is All Markets. Click the arrow to open the drop-down menu. An=
y market that you have peer access to, except the selected home market, wil=
l appear there.
Optional: Select any additional markets you may be interested in seeing=
sales and inventory for. You will only see your own sales within these mar=
kets. A maximum of 8 markets can be selected.
Reporting Perio=
d Selection
Note: The selected reporting period determines the=
number of weeks used to calculate Stock Turn numbers on the results page. =
Stock Turn is only available when a multi-week reporting period is selected=
.
Select a Reporting Period by choosing from the drop-down menu.
Buying Gaps: The default setting is Current Week.<=
/em>
Other options include:
Last 2 Weeks
Last 3 Weeks
Last 4 Weeks
Custom (The default display for Custom Sales Period is th=
e most recent week. To select a different time period, click on the date bo=
xes or calendar icons to enter the starting and ending date of the reportin=
g period.)
Inventory Performance: The default setting is Most=
Recent Week.
Other options include:
Last 13 Weeks
Last 26 Weeks
Last 52 Weeks
Year to Date (This will display data for the calendar year fro=
m the first week of data for the year.)
Custom
Bestseller Gaps: The default setting is Most Recen=
t Week. It has all the same Reporting Periods as Inventory Performance=
, in addition to a Lifetime option. Lifetime will display=
all data received for the selected comparison market starting from the wee=
k that market began submitting data to SalesData.
Row Limit
The default number of rows in your report is 100. To show more report ro=
ws, open the drop-down list and select another option.
Note that if you select 30,000 or 50,000 rows the Run Repor=
t button with turn grey and a message will pop up informing y=
ou that this report is only available through the download option. Whi=
le your report is downloading you are free to create other reports and use =
SalesData. A downloading icon will pop up in the lower left-hand part =
of your screen while the report is running. To minimize this simply click o=
n the arrow icon in the top right-hand corner. For more information on=
the Download Manager, check out the help page for it=
here.
Decide How to Compare the Data (Advanced Criteria)
Units sold: You can limit your search results to a specific number of u=
nits sold for the titles displayed in the Comparison Market using the minim=
um and maximum text boxes. You can also choose to fill out only one text bo=
x, filtering the titles with units fewer/greater than the maximum/minimum i=
nserted unit number.
Pub date: Select the Pub Date text boxes or calendar icons to limit res=
ults to a selected publication date range. Use both calendars to search for=
an =E2=80=9Cin between=E2=80=9D publication date. The early date should be=
specified first. Alternatively, you can search for publication dates using=
just one date to find titles published before the end date or after the st=
art date.
Subject: Select the Add/Edit subjects button to limit =
results to selected subjects. The Search Tree which appears will show the s=
ix top-level format categories. Click on the arrow icon beside the main sub=
ject to open up the search tree. To select an entire category, select the t=
op-level subject. Multiple subjects can be selected by clicking on their ch=
eckboxes. To search for additional subjects, type in the text box at the to=
p to bring up a drop-down menu with options.
Format: Select the Add/Edit formats button to display =
a menu showing the different format categories. Three top-level bind catego=
ries will appear. To search for additional bindings, click on the arrow ico=
n beside the main format to open the Search Tree. To select an entire categ=
ory, select the top-level binding code. To select one or more individual bi=
nding types, click the checkbox beside the individual bindings.
Publisher/Imprint/Distributor: To limit results to selected Publishers/=
Imprints/Distributors, begin by typing to display a drop-down list of avail=
able options. Select an option from the list, or enter a full name into the=
text box. Multiple Publishers/Imprints/Distributors can be selected.
Tutorial Videos
Watch our tutorial video to learn more about building a Gap Analysis Rep=
ort:
Results
Learn more about Gap Analysis Report Results here.